The three-day POWERHOUSE event you need to
build the life and business you deserve!
Results Fitness University’s Launchpad to Success is the ultimate “business of fitness” conference designed to provide the essential skills you need to boost your income, reduce your stress, and give you more freedom than ever before.
the profit you deserve and have no way to take a vacation or any time off? Are you living session package to session package, hoping your next client shows up with a check to pay for his next package of sessions so you can pay your rent?
It’s easy to feel like a prisoner to your clients.
You get tired of working hour after hour and barely getting by.
You get frustrated thinking, “What do I do next?”
We’ve been there. We have made every mistake for you and can save you from making the same ones. We’ll fast track your success in this industry. You don't have to worry... we’re going to help you get out of the rut and continue doing what you love, but make money and be able to take time off and live the life you want to live.
If you want to increase your income while decreasing your hours worked, take more time off, build your dream business, along with building your dream life - pay close attention - this three day, launchpad to success seminar is exactly what you need to reach your potential in this business.
At Results Fitness we're
"Changing the Way Fitness is Done!"
A letter to you from Alwyn & Rachel Cosgrove -
Dear Fitness Professional,
We often think back to when we first decided to open Results Fitness. We were passionate, excited, and we knew how to train people and get great results; so we opened our gym! We can’t begin to tell you how quickly we became discouraged when we realized we didn’t have a clue how to run a business. There were so many times when we felt as if we were just spinning our wheels, getting nowhere. We were training clients from 5:30 in the morning until 8:00 at night, with no money in the bank to show for it. We were barely making ends meet, literally living from paycheck to paycheck. One night, a few months after we opened our gym, we came home to our tiny apartment, which was a half an hour drive by freeway because we couldn’t afford to live near the gym, to find that our back door had been forced open and our home broken into. They stole our laptop, which had all of our clients’ programs, and everything we had for the gym on it. On the bright side, there wasn’t anything else for them to steal because we didn’t have much – no money, no jewelry. But that laptop had everything on it! Financially things were tough, yet our schedules were full, so we had to hire our first trainer. A few months after she began working for us she drove up in a new Ford Explorer. She excitedly ran into the gym and asked us to come and check out the stereo. At that time we were sharing a used Dodge Shadow my parents had bought at auction and given to us when we got married. It was at that moment, when she drove up in her brand new car that she bought with money we were paying her, we looked at each other and realized something was not working and we had to make a change!
OUR MAJOR TURNING POINT …
We began to seek out information on how to run a business, and invested in books and continuing education. We attended seminars and started to learn everything we could. We realized that we were great trainers, but had to become smart business owners in order to succeed. Our bookshelf went from all training and nutrition books to, now, mostly business, marketing, sales, and financial books. We went from spinning our wheels to having a systemized business that was generating income and helping hundreds of people to change their lives. Our lives took another turn when “You have cancer” became a reality not once, but twice. Thankfully, with our systems in place, we were able to step out of our business to check into the hospital while the gym continued to run without us. All of the steps we had taken to set up the business to not be dependent on us had worked! We hope you never have to face a life threatening disease like we did, but we will teach you the exact steps we took to get your business to a point where it can run without you. People will often say to us, “You’re successful because YOU WERE LUCKY...” We wouldn’t call having your house broken into and being diagnosed with cancer, twice, lucky, WE ARE SUCCESSFUL BECAUSE WE DID A FEW THINGS RIGHT!
- Cutting-edge business of fitness systems designed to get your business to practically run itself.
- Keynote presentations and an opportunity to meet celebrity trainer, author, and speaker, Gunnar Peterson, and award-winning journalist and author Lou Schuler.
- Learn the industry-changing program design system created by the team who consults for NIKE, Men’s Health, and Women’s Health Magazines! (Updated for this event!)
- Discover how to turn EVERY prospect into FOUR new members.
- Create a gym culture that floods your business with referrals.
- Vote for the 2016 Results Fitness University Business Owner of the Year, and find out how they earned top honors!
- Your ONLY opportunity this year to apply for the Results Fitness University Mastermind Coaching Group.
- Participate in our open social. Mingle with the RFU team and 100+ fitness professionals who are leading the industry and helping us Change the Way Fitness is Done!
Dear Rachel and Alwyn,
I’ll just be upfront, I’m asking for help. I can’t seem to get it right. I’m tired, frustrated, and doing what I love has become a burden. I work 60-80 hours a week and I’m so busy IN my business that I feel like I have no time to work ON my business.
I’m stuck. I feel like the only way I can make more money is to put in more hours. But really, at this point, I feel guilty because I’m dying for a vacation. I hardly have any time for my family, and at the end of the day I’m tapped out from stressing about training, programming, sales, marketing, EVERYTHING! The pressure of “It’s all on me!” is so heavy that I’m afraid if I don’t
get help I’ll lose everything or be stuck like this forever.
To be blunt, I’m asking you for help because I want what you have! I’ve seen your Facebook posts, and I’d love to be able to travel like you do, be an expert in the industry, and spend time with my family & friends. I want to be involved in my community. I want to be the best in town. I want to FEEL successful. I know... I want a lot.
I guess it’s all about freedom.
I’m not afraid of hard work, REALLY. But If I could just systemize each part of my whole business, get it to run itself and not have to worry about my finances every single month, I’d have the freedom to do the things I want to do, not just have to do.
I know you help people like me. How do I become a part of that?
This is the exact person we want to help -
And the exact reason we are holding this event.
We’ve said it before - we’ve been there. We’ve already made the mistakes and have used that experience to fast track people just like you to the top of the fitness industry. Increasing your profit while reducing your stress is our specialty. You CAN have the business, the career, and the life you deserve. We will show you how.
Save the dates and location RIGHT NOW so you don't miss out!
DATES: October 13th-15th, 2016
LOCATION: Valencia Country Club - Valencia, CA
THIS IS EXACTLY WHAT I NEED!
(And you can bring a teammate for only $297)
WHY THIS EVENT? WHY NOW?
WE WERE JUST LIKE YOU!!!
We know exactly what you’re going through because we’ve been there. We were trainers living session package to session package, passionate about helping people.
After investing in continuing education, we just did a few things right. The great news is we can teach you what those things are and save you from making all of the same mistakes we made! YOU CAN build the fitness business of your dreams, one that supports the lifestyle you want. Because that’s what it’s all about anyway… having a business that supports the lifestyle you want. And we’re here to help you create that.
WE KNOW YOU CAN DO IT!!!
How? Because if we did it, you can do it too!
So why did we create this event? The Results Fitness University Launchpad to Success is the first of it’s kind. We’ve had mentorships before, but this Launchpad is going to be the Mega Business Event of the Year! One of the reasons we decided to create this event is because we have seen a number of “experts” in the fitness industry put on events to help you grow your business, but the biggest problem is… NONE of these experts are actually running a successful gym and make it happen every day.
We’re sure you have heard this advice before, find someone who is doing what you want to do and follow in his or her footsteps. You have to learn from someone who has not only been there, and done that… BUT IS STILL DOING IT!
WE’RE STILL DOING IT EVERY DAY!
Keep in mind that because two of our core values are to KEEP LEADING & CONSTANTLY LEARN, ALWAYS IMPROVE, we guarantee that if you have been to one of our mentorships or business seminars in the past, this conference will be ALL NEW INFORMATION! We’ve had a number of past attendees tell us they realized that they need to attend AT LEAST one of our events every year just to keep up with what we are doing. So many attendees JUST LIKE YOU come back to our events again and again (and you will too!!!)
ARE YOU READY FOR THE WORLD’S #1 FITNESS BUSINESS EVENT?
I'M READY, LET'S DO IT!
(And you can bring a teammate for only $297)
Meet Your Launchpad to Success
Mission Control Team
Keynote Speaker: Gunnar Peterson
Celebrity trainer, author, speaker, creator of major fitness programs and fitness equipment. Gunnar Peterson owns and operates a private training facility in Beverly Hills, California, where he works with pro-athletes from the NBA, NHL, NFL, USTA, professional boxing and various NCAA sports, along with celebrity clientele. J-Lo says he's the best trainer she's ever had, Sly Stallone was so grateful for Peterson's help that he cast the trainer in Rocky Balboa, and after Pete Sampras won the 2002 US Open he gave Peterson a racquet signed THANKS FOR EXTENDING MY CAREER. Sports Illustrated has called him a “Fitness Guru” and “Trainer to the Stars.” Discovery Health features his diet and fitness tips. Today/MSNBC quotes excerpts from his book, G-Force (published in 2005), detailing how to shape up attitudes and bodies.
Lou Schuler is an award-winning journalist, a past magazine editor at Men's Health & Men's Fitness, a certified strength and conditioning specialist, a contributing editor to Men's Health magazine, and author/co-author of many popular books about diet and strength training including his latest book, Strong, co-authored with Alwyn Cosgrove, which came out November 10, 2015. Lou Schuler co-authored The New Rules of Lifting series, which includes five books also co-authored with Alwyn Cosgrove. He also co-authored How to Get Published: Writing Domination in the Fitness Industry.
Results Fitness and Program Design Specialist
Membership Director at Results Fitness
Sales and Marketing Expert
Head Coach for Results Fitness
and Program Design Specialist
I CAN'T WAIT TO LEARN FROM THIS TEAM!
(And you can bring a teammate for only $297)
FITNESS INDUSTRY EXPERTS KNOW THAT
Dave Tate, Owner of Elite Fitness
“In times of change, old systems no longer work, and entirely new systems need to be developed. There really is no choice. You change or you go out of business. It’s really that simple, and will be the major reason why more than 70% of all small businesses will not make it.”
Thomas Plummer, CEO of NFBA
“The business is in major transition right now. I have been in this for over 30 years. It has changed more in the last three years than I’ve seen it change in that entire time period.”
Dan Kennedy, Marketing Expert
“It’s time to reinvent ourselves. The time has never been better or more urgent in which to question every truth, belief, and premise of your business. It’s a time of transition to a new economy which you are going to participate in, willingly or reluctantly, successfully or unsuccessfully."
James Malinchak, Business Coach & Consultant
"You can't change your life or your business this year with the same mindset, habits, and ideas that you had last year. Stop doing what brought you here and start doing the things that will take you to the next level.”
Here are what fitness professionals just like you are saying about our Results Fitness University events. REAL examples of people who have done it, are still doing it, and who thank the Results Fitness University team for showing them the way.
“Results Fitness might be THE MOST PROFITABLE gym per square foot in the country!
Learn from Alwyn & Rachel Cosgrove.” - Thomas Plummer, National Fitness Business Alliance
Terri Reeves, mentorship attendee and Results Fitness University Mastermind Coaching Member
“I went from being a big box gym trainer to a six-figure business owner and fitness professional in two years."
Carmela Lieras, mentorship attendee and Results Fitness University Mastermind Coaching Member
“I initially came to the event with the mentality of "can I really afford this?" I knew that it would be worth it because of what I already knew about Alwyn and Rachel and their philosophies, but the financial aspect of taking four unpaid days off work was a concern. After day one of the mentorship, I literally kicked myself for even proposing that question. The amount of info and advice they give you is completely worth it, informative, and I definitely recommend this to anyone who wants to be the best!"
Bill Tokmajian, mentorship attendee and Results Fitness University Mastermind Coaching Member
“I knew I needed to make a change to take my business to the next level. Rachel and Alwyn gave me that blueprint. Truly one of the best seminars I've ever attended! Invest in yourself and take your business to the next level. The Results Fitness team will get you there!”
Felipe Sanchez, mentorship attendee and Results Fitness University Mastermind Coaching Member
“I thought it was going to be great and I wasn’t wrong! It totally exceeded my expectations. I can’t wait to take action and put all of this information to use.”
Colleen Rhodes, mentorship attendee
“Once again the Cosgroves and the Results Fitness team did not disappoint! Not only do I feel much more confident with my fat loss knowledge, this seminar also gave me more “aha” moments for coaching and marketing ideas to share with my team and clients.”
Shannon Yontz, mentorship attendee, Co-Owner of True North Fitness & Health, and Results Fitness University Mastermind Coaching Member
“The Results Fitness team over delivers time and time again. Thank you for everything you do. We are excited to get home and put everything into action.”
Drew Cooper, mentorship attendee
“After this seminar I was reminded of a lot of great, simple advice, but things I have not been implementing. I will now be headed to the mentorship program in March. I’ll be looking for an FMS and am inspired to grow my business. I loved it!”
Slade Jones, mentorship attendee
“Alwyn, Rachel, and the whole Results Fitness team always over deliver when it comes to their seminars. They will provide you with all the proven tools they use to get results with real-life people. This is one of the best investments you will make!”
You could choose not to attend but...
Can you really afford to take that risk?
Q.I'm afraid I can't afford the investment...
A.The Reality: You can’t afford to miss this opportunity. What’s one new member worth to you over the course of a year? $1,000? $2,000? $10,000? If you get just ONE (1) new idea from this seminar, and you use that idea to get one new member in a month… What’s that worth?
The great thing about ideas are, you can use them again and again EVERY month. The average member at Results Fitness is worth $9,500 a year (we’re going to show you how to do that.) Use just ONE (1) of our ideas, ONCE a month, and it becomes a $114,000 idea. We bet you get more than one idea while you’re here :)
Q.It's far away...
A.Tell that to Paul in Lebanon, Blair in Australia, Steve and Kari in Canada, Ben in New Hampshire, Danny in Pennsylvania and many, MANY more who travel from around the globe to learn what we do.
Your time and investment will be wisely spent in beautiful, sunny Southern California.
Plus, some of you (we’ll tell you how to get invited) will have the opportunity to see Results Fitness, one of the Top 10 Gyms in America according to Men’s Health Magazine, IN PERSON. You’ll see its operations, systems, and coaching LIVE!
Q.I've been to a Results Fitness University event before...
A.First, thank you. You’ve already demonstrated that you trust our systems, are willing to invest in your business, and are joining our mission to “Change the Way Fitness is Done.”
That’s the funny thing about change…it never stops. If you want stay ahead, you have to put the time and effort into researching training methods, sales, marketing, business systems, hiring, team building, time management, and EVERY other skill it takes to run and dominate a business in this cut-throat industry.
Guess what. We’ve done it for you. Our team works tirelessly to bring you the most cutting edge information that will leave your competition behind. We never stop. This year’s event will have mountains of NEW INFORMATION compressed into effective systems and techniques that you can implement and replicate right away.
PLUS, you’ll get to see two NEW guest speakers presented by Results Fitness University. The legendary quarterback, Joe Theismann, and the creator of “Big Money Speaker”, James Malinchak.
Q.I'm not interested in changing the way fitness is done. I don't want to be the best in my industry. I'm afraid to make more money than ever before, and I prefer to go it alone.
A.That’s too bad. And if this person is you, you don’t belong here. We’re looking for forward-movers, trainers, and business owners that REALLY want to change lives.
People who understand the value of a coach, have the desire to make an IMPACT in the world of fitness, and aren’t satisfied with yesterday’s stale methods.
Is it scary to stand on the edge of greatness knowing you have to take the next step? Absolutely. But it’s people like you that will help set the standard. It’s easier to take that step with Results Fitness University illuminating the path.
Have even the tiniest shred of doubt that this event will give you ALL the tools you'll need to
make your investment back at 10-, 20-, even 100-fold? Don't worry, we'll take the risk for you!
100% RISK FREE, MONEY BACK GUARANTEE.
We guarantee that the Results Fitness University Launchpad to Success will transform your business and your life, or we’ll give you your enrollment money back… no questions asked. In fact, you can keep all the materials, so you STILL come out on top. We’ve taken away all the risk, are you brave enough to take the next step?
A FULL GUARANTEE? SIGN ME UP!
(And you can bring a teammate for only $297)
ARE YOU READY FOR THE WORLD’S #1 FITNESS BUSINESS EVENT?
We hope so because we are so excited to help you reach your potential and build the business and life you’ve always wanted, while becoming a part of the Results Fitness mission to Change the Way Fitness is Done!
Millionaire, entrepreneur and guest speaker, AT THIS EVENT, James Malinchak, put it simply...
"In every situation, you can only have two things: Excuses or solutions. If you focus on the excuse why you can't achieve something, then you'll never FIND THE SOLUTION FOR HOW YOU CAN ACHIEVE SOMETHING."
We have your solutions, it's up to you to come and get them.
Thank you so much for taking the time to read about the "Launchpad to Success." GET READY FOR THE #1 FITNESS BUSINESS EVENT IN THE INDUSTRY!
Dedicated to your success,
Alwyn and Rachel Cosgrove